Media Interviews, Revised Edition

Exam Number	Course Code
–	AXO84-131

Many companies initiate contact with the media in order to make major announcements, introduce new products, or influence others with their ideas. Whatever the situation, it is important to be confident in any encounter with the media. Media Interviews was written just for this purpose. It is the definitive media training workbook designed to give you the skills and training you need to be prepared and effective during an interview – from what to say and what not to say, to how to stay in control and develop the right attitude. This book will help you handle each encounter with poise and confidence.