Marketers, it’s time to polish up your CV! The business environment is rapidly evolving, and jobs that were once deemed “experimental” have now become essential and indispensable. A combination of globalisation and advancements in technology is intensifying the speed at which new tools are becoming available to businesses – and with these new tools, comes new jobs.
Futuristic tech and data is what it is all about! Marketers need to understand all these elements of the industry to stay current.
We take a look at some of the most in-demand roles in digital marketing and the roles that are to come.
It has been estimated that by 2020, 40% of Chief Digital Officers will report to Chief Experience Officers (CXO). CXO’s need to have skills in design thinking and a foundational knowledge in computer science, executive management and creative management.
Developing a broad skillset between marketing and technology is vital when it comes to understanding the customer experience in the digital age. The CXO will have to manage the entire consumer experience and will have to focus relentlessly on individuals. They will also have to have the ability to identify how a brand can add meaning or enrich the consumers life.
The most critical aspect of being a CXO is the ability to have empathy with the consumer and a deep understanding of the consumer experience, placing the consumer at the centre of business decisions. The digital age has given the consumer more power, and the CXO should have the ability to understand the consumer and their user experience with the brand.
Essentially, a CXO needs to have a great understanding of content creation across all media and marketing platforms. Design thinking is essential for anyone interested in becoming a CXO.
Virtual Reality (VR) Editor falls under the job category of content production. As it stands, there are over 1400 VR Editor jobs listed on LinkedIn. A VR Editor needs to have expertise in object orientated programming, video arts, and project management. They also need to be skilled in software products such as Unity3D and Adobe Creative Cloud.
VR or 360-degree video, is a fairly new tool and it has been trying to break into the mainstream marketing industry for years. VR technology is now powerful enough to provide the consumer with an immersive, engaging experience with just a Smartphone.
This format is new and the industry is open to experiment with VR technology and present inspired ideas without being held to traditional, more impersonal ways to provide the consumer with information.
The best people for the job of VR Editors, are those who are willing to tackle something new, and a little “out there.” Creatives, directors, visual effects artists, and editors can all play a role in the development of VR and 360-degree video.
By 2019, virtual assistants or bots will command 20% of user interactions with smartphones. The skills required to become a Bot Developer include an undergraduate degree in computer science, an understanding of linguistics, programming., design, interactive language arts, engineering, ethics, and natural language processing. Bot developers will come from three well established fields, these being: interface design, writing, and game design.
Worldwide spend on cognitive artificial intelligence is expanding rapidly and will reach $46 billion in 2020. With this in mind, if you are looking for a new line of work, bot development offers you a great opportunity for career growth. Conversational bots are a niche – and thus, this path is rich with opportunity. There is a high demand, and short supply of bots with deep domain expertise. Therefore, developers should focus on a particular area of bot creation, eg: health insurance or financial services.
IoT refers to the Internet of Things. There are more than 8000 job listings for IoT marketing strategists. An IoT marketing strategist needs to have an engineering background and a foundation in telecommunications. The Internet of Things is a quickly growing and somewhat all-encompassing field.
IoT is an umbrella term for a variety of unrelated devices, including connected appliances and wearable tech. IoT marketing strategists assist their organisations by cutting through the noise with specialised skills in radio frequency technology, retail sensors, smartphones, digital signage, wearables, and virtually anything that can transmit data.
Falling under content production, a Mixed Reality Designer requires a post-graduate degree in graphic design or computer animation, and an understanding of cognitive and social psychology, user experience design, storytelling, and a familiarity with Unity3D.
People who are passionate about emerging technologies and tools that go beyond augmented reality, are the ideal individuals to be mixed reality designers.
Falling under the category of cross enterprise technology, a Data Scientist requires an undergraduate or post-graduate degree in computer science as well as a strong understanding of machine learning, data optimisation, and artificial intelligence. A data scientist should have formal math education with an understanding of linear algebra, calculus and statistics.
As it stands, there is a shortage of data science talent. It has been estimated that by next year, American businesses will require almost 1 million professionals to interpret and manage the deluge of data and close to 181 000 people with deep analytical skill sets.
Deep analytics requires sophisticated data processing and is made up of complex queries on unstructured data sets to gain insights in near or real time.
Also falling under the category of cross-enterprise technology, there are close to 13, 500 jobs listed for a Machine-learning Engineer. Skills required for this position include expertise in programming, statistics, and machine-learning algorithms. Taking a post graduate in math, physics and statistics are the best way to carve a path in machine-learning.
It is important that Machine-learning Engineers have a strong quantitative foundation in areas of statistics and probability, and be competent in coding, specifically in Scala or Python.
The world we live in is algorithmic, and machine-learning (ML) is going to be vital to marketing. ML technologies can be adapted to all elements of the business or content pipeline.
It has been estimated that Ecommerce sales will surpass $500 billion by 2020, therefore the role of Omnichannel Retail Strategist will become vital in years to come.
Omnichannel strategists need to understand how recent technologies can be adapted effectively to the retail space. Innovative platforms allow for more personalised, real-time experience for consumers, but without a solid strategy in place, these platforms are useless.
Skills needed to be a successful Omnichannel Retail Strategist include a post-graduate in psychology, critical thinking, neuroscience, and a familiarity with marketing strategy, data-analytics, project management, rapid prototyping, and user experience design.
This job falls under the category of communication planning. Voice Artificial Intelligence is about to take over as the interface becomes more connected and allows for greater personalisation and detail in voice AI. Consumer communication is shifting from typing to natural language and this complexity will impact how brands build relationships with the consumer and relay their relevance to their audience.
Voice Skills Developers need to use language that works for the specific interaction and build variances in tone to highlight a brands personality effectively.
|ELK35-301LPSG||Professional Certification in Digital Marketing|
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|ELK35-304LPSG||Professional Certification in Digital Strategy and Planning (PCDSP)|
|ELK35-305LPSG||Certification in Social Media Marketing (PCSMM)|
|ELK35-306LPSG||Certification in Search Marketing (PCSM)|